The Rabbit Hole Video

Last fall, I spoke at a seminar in Chicago in which I described my story as well as observations on life, law, and running a business on "auto-pilot". The 3-part video is below. Each segment is 31.5 minutes for a total of over 1.5 hours (and I still had more material... I just ran way out of time!).

How this came about is rather interesting.

Several years ago, I was told about a guy named Perry Marshall, who was supposed to be the guru for Google Adwords strategies. Google Adwords is an online advertising medium that allows you to display your ads alongside Google's regular (i.e. "organic") search results when certain keywords that you have bid on are searched. In March, 2006, I subscribed to Perry's email newsletter and purchased his e-book. (The following month, the prosecutor called my lawyer and said he was moving forward with the indictment.)

After I got out of prison and completed my home confinement in October 2007, I signed up for his Bobsled Run, 12-weeks of internet marketing training, including an intensive weekend coaching session at his home in Chicago where I got to meet him personally and discuss my business. At this time, I did not bring up my prison history.

Later the following July 11 (2008), I received an email that he broadcast to all his members:

Subject: "Marketing On Autopilot" - from dream to reality

William,

Have you ever said to yourself...

" If only I could, just once, get to a point where my business runs on autopilot and my monthly income does not rely on what I do from one day to the next...

...I would be free to take my entire life in a whole, completely new direction!

if only..."

I so keenly remember those days.

The days of wishing... "If only..."

I was yearning, nearly salivating at the possibility of being liberated from day-to-day, week-to-week paycheck work, project work, nose-to-the-grindstone work - because a wider world was calling.

The story continues here: (link no longer works so I removed)

I was on vacation at the time (in Greece -- see my Santorini and Mykonos pics!) when I received it but wasn't due back for a couple weeks so I had time to think about a possible reply which I sent on Aug 4:

> Perry,
>
> I'm willing to bet you have never received a letter like this from one
> of your clients.
>
> I just returned from 3 weeks in Greece and Spain and you sent this out
> 2 days after I left. I saw it when I checked my email in Mykonos but
> waited to reply till now.
>
> You know my business.
>
> I already knew that I could take 3-week trips to Europe and my
> business would do just fine. Of course, I would check my email every
> day (I don't bring my laptop anymore... I either use the internet room
> in the hotel or a local internet café) and respond to any
> "emergencies" but that was about all it took.
>
> However, the ultimate test was when I went 3 months without email...
> indeed 3 months without the internet or even a computer... courtesy of the
> American taxpayer in federal prison!
>
> I have never discussed this with you but March 30-June 28, 2007 I
> spent in the federal prison camp in Pensacola. Long story but
> basically I was a little too aggressive in some of my data collections
> methods and got the attention of the FBI (!) and next thing I know I'm
> being indicted and sent to prison (not to mention the $700K in legal fees
> and $150K in restitution.. ouch!).
>
> I prepared for my little vacation as best I could and, you know what,
> my business ran just fine without me. I made just as much money in
> prison as I did OUT of prison. Plus my personal expenses were a lot
> less! :) I had no access to the internet whatsoever for 3 months....
> I had my customer support girl in Florida answering phone calls and
> emails... that's it. I was able to talk to her occasionally to find
> out how my sales were doing but I really couldn't do much to run my business.
>
> My wife continued to live her life (minus me of course) just as she
> did before. I did not suffer from any of the collateral consequences
> that many ex-inmates suffer from (such as difficulty finding
> employment... I decided not to fire myself).
>
> And I also found a new calling... writing about life in prison and our
> bizarre federal legal system.
>
> I started a blog (www.60733066.com or www.billbaileyunplugged.com) a
> week before I entered prison (60733-066 was my inmate id #). I spent
> about $5K in Google ads during my 3 months in prison to drive traffic.
> I would write my observations on paper and send them to my wife who
> would then enter them to the blog. Once I got out, I was able to
> continue it myself. I think you might find it rather interesting
> reading. Of course you have to start at the end to start at the
> beginning since the posts are in reverse chronological order.
>
> I don't currently make any money off the site, but I do get lots of
> interesting emails from other people caught up in the federal legal
> system and facing prison.
>
> Bill

Now, I must admit in hindsight that my email possibly comes across a little more glib than I intended, almost implying that I somehow "beat" the system, which certainly was not the case, even though my business model did allow me to avoid many of the collateral consequences (and I did get some pleasure out of knowing that my business was making more in a month than the COs overseeing me probably made in a year). In any case, knowing Perry as I did, I thought he might find it interesting.

Little did I know HOW interesting!

This was his reply a week or so later:

Bill,

Thanks for your patience, I was outta town. This is REALLY fascinating.

Well I can think of a few things to do with this.

First, there's a lot of soulish stuff in here. I dived into some of your older blogs, found stuff about Jesus and why was this man born blind and why do good things happen to bad people... really interesting.

Second, I've got a gladiator club meeting in Chicago Sept 27-28 and it's an Autoresponder bootcamp. People will come home having had professional copywriters help them write a bunch of AR's and they'll go home with everything uploaded. You wanna come tell your story? I'd love to say "Mr. X is going to tell his story of doing time in prison while his business ran on autopilot" or something like that.

Third, yes you could turn this into a product if you wanted to. I suspect it would be small change compared to what you're normally used to but it could be fun to do if you want. Could also be a really interesting late night pajama jam teleseminar.

Wow, amazing story here....

Perry

And that is how it all happened.

Perry is a Christian and generally likes to give a "spiritual" talk at the beginning of the Sunday session of his weekend seminars. Based on what he read in my blog, he thought I would be able to integrate business, law, and spirituality into a talk his members would like.

I thought about it for a while, swallowed hard, and said ok.

At the end of August, Perry sent out the following email to promote my talk at the seminar (his email list has about 100,000 names on it):

Subject: The most EXTREME proof, EVER, of 'Marketing on Autopilot'

Just a few weeks ago, on August 4, I got this MOST UNUSUAL email from one of my Gladiator Club members, Bill Bailey:

Perry,

I'm willing to bet you have never received a letter like this from one of your clients.

I already knew that I could take 3-week trips to Europe and my business would do just fine. Of course, I would check my email every day (I don't bring my laptop anymore... I either use the internet room in the hotel or a local internet caf?) and respond to any "emergencies" but that was about all it took.

However, the ultimate test was when I went 3 months without email... indeed 3 months without the internet or even a computer... courtesy of the American taxpayer in federal prison!

Read the rest of Bill's story - and see his mug shot (literally)and get the link to Bill's Prison Blog - here.

Enjoy this story!

Perry Marshall

(NOTE: Perry's original link to the "rest of the story" no longer works but I found an archived copy of the page on another blog and that is what the link goes to. READ IT... it's pretty good and explains why he invited me to speak at his seminar. )

Well, after that promo, there was no way to back out!

It was a very tricky talk to prepare for but it seemed to be well-received. Although I was a college professor in my former life and have some experience talking in front of groups, this was a very different kind of talk.... much more personal. There were probably 80 or so people in attendance.

Perry videotaped the seminar including my talk. I was finally able to obtain a copy last week. Due to limitations with Blogger, I had to split the video into 3 parts and reduce the size about 1/3 to 320x240 (from 426x320). I also editted the video to overlay some of the quotes and pictures that were displayed on a screen in the room but do not appear in the original video.

If you would like a complete copy of the uneditted, original (i.e. higher quality) QuickTime (.mov) video, right click here and select Save Target As... to download to your computer. This file is 542MB so it may take a while depending on your connection speed.

In any case, let me know what you think. For those of you who have read my blog, much of this will be familiar (even though some material is new) but you may enjoy actually hearing me tell it rather than simply read it.

Again, the talk is just over 1.5 hours long (!) with each video just over 30 minutes.